The other day we were discussing the question, how do we know if corporations really care about the values they are marketing (such as recycling) or if the choices they make are based on monetary gain? I was at Disneyland over spring break and I saw the common theme of "going green", and they coupled it with Kermit the Frog; they had all sorts of merchandise plastered with Kermit the Frog and the slogan Go Green. On one hand, Disneyland has always had recycling cans so that makes me think they have always had that value, but I wonder if they are "jumping on the bandwagon" of going green for a little more profit. I don't know. But let me bring up the non-profit organizations. Their very title suggests that they aren't in it for the money...what is their motivation? Could it really be their values? Anyone?