Just sitting here in my room I could probably count about a hundred logos...Chap Stick, Disneyland, UVU, Jansport, Silver, DVD, Pepsi, etc. When we were kids, even before we could read, we were able to recognize tons of logos; we knew that the golden arches = chicken nuggets. This was mostly thanks to television, and the food and toy marketers who targeted us, which isn't necessarily a bad thing. I think it would be awesome to have a company that millions of people could explain who you are and what you do as soon as they see your logo. Especially with logos such as the Nike "swoosh," it's just assumed that the general public knows what that represents. Then there are logos (even ones with words) that aren't as easily recognized. For example, when the drink goyin was new and first started advertising, the only thing that would be on a sign or a billboard would be that name. I finally googled it to see what it was, and did the same thing with Orange Soda. I think that sometimes being mysterious is a good marketing strategy, until your company or product becomes more well known. But just for some more examples, I think most of the following logos are ones that are quickly and easily recognized, almost "common knowledge."